Finding a Buying Audience

For most B2C and many B2B offers there is an almost limitless audience of potential customers that can be tapped into.

• Lists — Direct mail, and Email — that match the appropriate demographics and psychographics can be bought, or rented, or accessed via a Joint Ventures.

• Media buys can tap into huge reservoirs of targeted traffic.

• Pay-Per-Click (PPC) advertising provides the highest targeted traffic of all, capturing people who are explicitly wanting to purchase a specific product or service — even to the precision of knowing the  model or SKU number.

• Cost-Per-View (CPV or PPV) traffic is probably second only to PPC in terms of targeting, although in many cases there are initially non-buyers who need to be guided to a selling frame of mind.

In all cases, the key is having a converting offer and the appropriate numbers — established via testing and tracking — that pin-point exactly how much the ROI changes with the traffic cost.

When the numbers make sense, or when we can make them make sense, we will engage in a JV where we will manage the traffic sources and offers in return for a share of profit.